Archive for the Blog Category

The Irish Craft Beer Revolution Begins

Seen an Irish craft brewer lately? They’re reasonably easy to spot. Telltale signs would be a person rushing a pile of kegs into a pub, with malt still hanging off their jeans, looking very sleep deprived, but (oddly) with an optimistic cheer to them…yes, a weird sight. That would be because the last few months for the Irish craft brewing community have been hectic. In Eight Degrees, we’re installing 2-4 new taps into pubs a week – half of which have no other craft beer available on draught. We are also lining up new bottle outlets at a similar rate. Not a big number for a big brewery, but huge numbers for a small brewery like ours. Talking with our brothers and sister brewers, they’re all experiencing similar demands. Another brewery is reportedly getting swamped with calls that start off ‘Are you the crowd that do that craft beer?’. For us, enquiries from stockists really picked up from September 2011, but this article and several around it have kicked off a lot of interest from the pub trade. We are very mindful that we are also benefiting from many years of hard work by our fellow brewers, pioneering pubs and off licences and Beoir . We’ve got a long way to go though. With Irish craft beer still occupying well less than 1% of beer sales in Ireland – we are well short of the legendary 5% share in the US – but we are quietly confident that we will collectively get there.

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Eight Degrees Sponsors Claremont Railway Tag Rugby Team

  The newly formed Eight Degrees Brewing tag rugby team. From left to right Rory Kennedy, Joanne OReilly, Scott Wilde, John ODonovan, Susan Freeney, Dave Diskin, Anna Douglas, Ben McGahon, Claire Treacy, Stephanie Grogan, Monique Kelleher and Eoin Johnston Friends from the Claremont Railway Tennis Club recently set up their own mixed tag rugby team and so far this season are undefeated, despite most of the team being new to the sport. When John O’Donovan and Rory Kennedy approached Eight Degrees Brewing’s Cam for sponsorship, Cam was very intrigued, after all it encompassed the Eight Degree philosophy of living the naturally adventurous spirit and giving something new a try. But knowing his marketing budget for the year is a drop in the ocean compared to the likes of Heineken and Diageo, enquired as to what they were looking for exactly, bright orange and graphite t-shirts emblazed with the Eight Degrees logo was the answer, wow, said Cam, we can do that for you, and dont they look brilliant. So far they are undefeated in their maiden season, but thats not the only important thing. Its a very social occasion and afterwards they celebrate with bottles of Eight Degrees beers and invite their opposition to join them. One night apparently kicked on till the early hours of the morning, not bad for a Wednesday night. And on the beers…. Love them ! We are all big fans… Thanks so much for the sponsorship, we are all having a blast and opposition feel suitably intimidated by our striking t-shirts! – Anna Douglas Just won! Everyone is having an eight degrees beer now outside. Everyone gave it the thumbs up – John O’Donovan Ur beer is v successful tonight with loads of the teams – Rory Kennedy I’m not a beer drinker but

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May 2011: Ireland’s newest craft brewery

Welcome to Ireland’s newest craft brewery. It has taken us nearly two years to get to where we are now, from concept to shiny new brewery producing some tasty beers. First we needed a business plan, then we had to convince a load of people that we were not crazy, from family and friends to banks and enterprise and development boards. Once we convinced them and ourselves that actually it was a good idea, we then had to decide on a location and find the right site. By October 2010 we had a location, set in the foothills of the beautiful Galtee mountains in Mitchelstown. Now we needed to acquire some equipment. Luckily for us Carlow Brewing were expanding and their 15 HL brewhouse was up for sale; we grabbed it quickly. Then for the next 6 months, we worked on the paperwork trail securing a brewers licence, a bonded warehouse discharge licence, health and safety, HACCP plan, oh the joys of paperwork. We couldn’t wait to get started and get brewing again. Finally the day arrived, April 1. Yes we were going to do our first commercial brew on April Fools day, possibly an appropriate day. But, we are optimists, we got a brew together, albeit a day late, probably a good thing and finally launched at the Franciscan Well Brewpub in Cork over Easter 2011. We are delighted with the response thus far to our first beer, a golden ale called Howling Gale Ale. Now to get started on number two…

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A Craft Brewers Mecca

I visited a place recently where the mountains were so high one could ski for 8 months of the year. Where the rivers and lakes so clean fishing is not a patient wait but rather an energetic pursuit. The people were educated, proud of their homeland, loved the outdoors and were adventurous in spirit. Under these conditions, something else was in abundance… craft beer. You could walk into virtually any bar there and the savvy customer would have a vast array of tasty beautifully hand crafted beers For beer enthusiasts it was our ‘mecca’. Earlier this year I visited Washington State, (no not to see the President, that’s Washington DC on the other side of the country), but to research bottling machines and do some training. What I encounter as I arrived into Seattle, the capital of the 7.6 million inhabitant strong state was a vast selection of beers, (yes I did head straight for the nearest bar). I thought, how incredibly lucky I was to stumble upon a bar which served something other than the mass produced beers served at most pubs here in Ireland. But it wasn’t just that bar, it was virtually all of them. I was in some sort of Nirvana state. The craft beer revolution has been in full swing there for around 15 years, the state alone has over 130 micro / craft breweries, the United States has over 1,500 breweries. This compares with Ireland that at last count has 13 craft breweries, Eight Degrees Brewing lucky #13. The interesting thing I noticed, in their own newspaper,( yes they have a monthly newspaper for the 130 breweries and followers to keep abreast of events and happenings) was a map of the States with a count of microbreweries. The, lets say, more educated, less redneck

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Why Eight Degrees?

Why Eight Degrees? One question we get regularly is why we are called Eight Degrees Brewing Company. Of course there are reasons, firstly we didn’t want to go with a geographical place name nor did we wish to choose an animal for our corporate image (ie the Lucky Duck). We put to you 4 possible reasons for the name Eight Degrees, and we will let you decide which one you like (or dislike) the most. 1) When Scott & I were coming up with the concept to develop a microbrewery in Ireland along similar lines to those established from our native home countries New Zealand & Australia, we looked at a map of Ireland … for inspiration. We noticed the line of longtitute that runs straight down the middle of Ireland happens to be Eight Degrees West, we liked the sound of it, but shortened it to Eight Degrees as it sounded better. Also the nautical theme is appropriate when you consider over 95% of our product is pure Irish mountain river water. 2) Eight Degrees refers to the perfect temperature in which to serve our beers. This temperature will highlight the subtle malt characteristics you can taste on the tip of your tongue whilst balancing our the bitterness of the hops at the finish. 3) We have noticed when people are enjoying our beers, they tend to relax a little, and in doing so tend to lean slightly to one side, favouring one leg over the other slightly bended leg. This relaxed stance on further investigation can be calculated at approximately an 8 degree angle rather than 0 degrees being bolt upright. Of course, should more beers be consumed, this angle can increase dramatically, although we do not encourage this as we remind our consumers to drink responsibly. 4) We all have heard of the 7 days

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To arrange a brewery tour give Scott or Cam a call at (025) 84 933 by the way – our brewery is actually built now, it no longer operates off the back of a truck

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Get in touch

Eight Degrees Brewing, Unit 3, Coolnanave Industrial Park, Mitchelstown, Co Cork, Ireland. P67 RW84. Tel 025 84933

Twitter: @8DegreesBrewing
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